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Feb 23
2009

It begins with energy.

Posted by Publisher in Green Policy

Publisher
A portion of the transcript of President Obama's address to the joint session of congress and the American people. Terrific news that our President is not taking his eye off the ball on energy - February24, 2008 It begins with energy. We know the country that harnesses the power of clean, renewable energy will lead the 21st century. And yet it is China that has launched the largest effort in history to make their economy energy efficient. We invented solar technology, but we've fallen behind countries like Germany and Japan in producing it. New plug-in hybrids roll off our assembly lines, but they will run on batteries made in Korea. Well, I do not accept a future where the jobs and industries of tomorrow take root beyond our borders, and I know you don't, either. It is time for America to lead again. (APPLAUSE) Thanks to our recovery plan, we will double this nation's supply of renewable energy in the next three years. We've also made the largest investment in basic research funding in American history, an investment that will spur not only new discoveries in energy, but breakthroughs in medicine, in science and technology. We will soon lay down thousands of miles of power lines that can carry new energy to cities and towns across this country. And we will put Americans to work making our homes and buildings more efficient so that we can save billions of dollars on our energy bills. OBAMA: But to truly transform our economy, to protect our security and save our planet from the ravages of climate change, we need to ultimately make clean, renewable energy the profitable kind of energy. So I ask this Congress to send me legislation that places a market-based cap on carbon pollution and drives the production of more renewable energy in America. That's what we need. (APPLAUSE) And to support -- to support that innovation, we will invest $15 billion a year to develop technologies like wind power and solar power (OTCBB:SOPW) , advanced biofuels, clean coal, and more efficient cars and trucks built right here in America. (APPLAUSE) Speaking of our auto industry, everyone recognizes that years of bad decision-making and a global recession have pushed our automakers to the brink. We should not and will not protect them from their own bad practices. But we are committed to the goal of a re-tooled, re-imagined auto industry that can compete and win. Millions of jobs depend on it; scores of communities depend on it; and I believe the nation that invented the automobile cannot walk away from it. (APPLAUSE) Now, none of this will come without cost, nor will it be easy. But this is America. We don't do what's easy. We do what's necessary to move this country forward.
Feb 18
2009

"Now Make Me Do It"

Posted by Publisher in Green PolicyGreen Economy

Publisher
A highly encouraging email hit my desk from Moveon.org asking their membership to vote on whether they were willing to back and participate in a Green Collar Economy political movement, started with this statement:
When FDR became president, a group of progressive activists asked him to push for some really big changes. His response? "I agree with you. I want to do it. Now make me do it." :
That is music to our ears at Green Collar Media.  To make the Green Collar Economy a reality, we need to move on all fronts.  A grassroots movement of millions of Americans organizing to ensure their message is heard is going to be critical.  Unless the administration and congresspeople know that the American people have their backs, we are going to witness false start after misstep as the entrenched interests fight for the status quo and pull the levers of power in Washington and in state houses around the country. I am not sure how this movement will be organized or whether it will make any significant progress, and you may not agree with Moveon on most (or any) issues.  I hope you will agree that the American people standing up and demanding that the government move us in the direction of a green future is in all of our best interests.
Feb 16
2009

$80 Billion Green Downpayment

Posted by Publisher in Green PolicyGreen EconomyEnvironmentEnergy EfficiencyEfficiency

Publisher
As the details of the stimulus package come to light, the New York Times claims that there is about $80 Billion in:
spending, loan guarantees and tax incentives aimed at promoting energy efficiency, renewable GREEN DOWNPAYMENTenergy sources, higher-mileage cars and coal that is truly clean. As a stand-alone measure, these investments would amount to the biggest energy bill in history.
Not too shabby, but the point that they make and that Green Collar Media definitely agrees with is that while this is the type of investment that is critical to jumstart job creation in the green collar economy, these measures should not be confused with an energy plan that will get us where we need to go. In addition to this spending and incentivizing, the government will need to open up the arsenal of tools at its disposal, including a carbon cap & trade, new green building standards, tax incentives to stimulate green investment, increased mileage and emission standards for vehicles, firm and consistent subsidies for alternative energy production, as well as about 1000 other things that can be done to send clear price signals to the markets. Our belief is that the first substantive legislation addressing all of these issues will be implemented prior to the end of the Obama administration's first term. If we're right, hold onto your hats, because the pace of innovation and change is going to blow us all away. Keep it tuned here as more green details from the stimulus package are clarified. I feel a lot better about burdening my children with this debt knowing that a big portion of that investment will go to getting us on the road to a green future.
Jan 29
2009

The Importance of Price Signals

Posted by Publisher in Untagged 

Publisher
When the government sends price signals to the market it matters. What is a price signal you ask? It is an action by the government that establishes the lines on the playing field in a particular market. These groundrules allow the marketplace to respond with the confidence that they understand the lay of the land and if they invest and innovate the rug isn't going to be pulled out from under them. (I'm trying to come up with as many mixed metaphors in the first paragraph as possible...how am I doing?). Opportunity Knocking A great example of a green price signal was sent last week when President Obama issued an Executive Order insisting that the EPA re-examine the request by California (and 13 other states) to increase automotive mileage and emission standards in the face of the threat from Global Climate Change (see my most recent post). This was meant as a clear signal to the market that the administration is going to support - and probably nationalize - efforts to cut greenhouse gas emissions from our transportation fleet. The response from Detroit? Typical screaming that this will kill them and hurling an army of lobbyists into Washington to fight against it. Are these guys nuts? Don't they realize the the president just told them in politi-speak that there is going to be a guaranteed market for all of these next generation green cars they are working on building? What do I mean? Well, California (if it were a country) has the 5th largest economy in the world. The other states that helped sue the governement when the Bush adminsitration REFUSED to do anything about the request for the waiver (Connecticut, Maine, Maryland, Massachusetts, New Jersey (whoo hoo!), New York, Oregon, Pennsylvania, Rhode Island, Vermont, and Washington) make up an enormous chunk of the country's GDP. Other states that are going to support it include Illinois, Arizona, Colorado, Florida, New Mexico, and Utah. Are you kidding me? What other economic powerhouse states aren't playing ball? If I am an executive for the car companies (not that these guys have proven themselves to be very smart), I look at this and say, 'wow, the people in over half the country are going to HAVE to buy these things we are working on because the laws in their state will insist on it...and we are probably going to have a federal standard insisting on it soon...this is a no brainer'. Instead, the boneheads are fighting it. Remind me again why we are bailing these guys out. And it isn't just the car companies...what about the battery companies, the tire companies, fuel cell manufacturers, biodiesel and ethanol producers and distributors, and all the other businesses that are now looking at a new exploding marketplace to invest and innovate in. Check out the transporation directory at Green Collar Economy to see the types of businesses that will benefit from this price signal. There are going to be a whole bunch of price signals coming out of Washington over the next year. And this means that the handcuffs will finally be taken off of the American marketplace and we will be positioned to lead the world in going green. Finally.
Jan 26
2009

Faster Than I'd Even Hoped

Posted by Publisher in Green Transportation

Publisher
It has been a heck of a first week in office for the new President. Let me see if I can sum up some of the things he's done: <ul> <li>Established the toughest lobbying regulations ever for members of the executive branch</li> <li>Ordered the closing of Guantanamo</li> <li>Implemented governmental transparency (check out <a href="http://whitehouse.gov">http://whitehouse.gov</a> to see what this looks like)</li> <li>Eliminated the executive orders banning stem-cell research</li> <li>Sent a clear message to the Arab and Muslim world that a new conversation is starting</li> </ul> All very important and exciting actions.  My favorite without question however, is the Executive Order titled: <a href="http://www.whitehouse.gov/the_press_office/Presidential_Memorandum_EPA_Waiver/">State of California Request for Waiver Under 42 U.S.C. 7543(b), the Clean Air Act</a> which is an unequivicol step in the direction of making America's transporation system A LOT greener.  President Obama has ordered the EPA to re-examine California's request (along with 13 other states) for a waiver to insist on tighter emission standards for cars and trucks in their state.  Remember, this is the request that the Bush administration was doing back flips to keep from being approved.  <object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/LilEOdmO5PE&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/LilEOdmO5PE&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object> Even after California sued the federal government and the Supreme Court ruled that the EPA was empowered and obligated to act under the Clean Air Act, the Bush adminstration came up with some of the lamest reasons ever not to do anything.  President Obama wasn't putting up with that nonsense, and told the EPA to get moving on his 4th day in office.  This is exactly the kind of price signal that the marketplace needs to start kicking ass and coming up with game changing products.  If we know that we need to jump over a higher bar, there is no economic engine in the world that is more capable of inventing and deploying breakthrough technology than the American market.  There is no matching legislation at this point, but the EPA can go a long way to changing mileage and emission standards without congressional debate or approval.  The guys in Detroit are fighting it like crazy (probably with our bailout money paying for the lobbyists), but I don't feel too bad for them.  This is exactly the type of thing they need.  There is now going to be a guaranteed market for more efficient products.  Isn't this what every company would want. 
Jan 26
2009

Proud and Depressed

Posted by Publisher in Untagged 

Publisher
When I read this amazing open letter to President Obama from Stavros Dimas, the European Union's Commisioner on the Environment, I had two conflicting feelings, depression and pride. Depression because it made it very clear how far behind the EU we are in fighting global climate change. NotEurope from Space only from an implementation perspective, but from a commitment, regulatory and innovation perspective as well. They are seeing the fruits of a green economy starting to ripen and it is not destroying their economy (as the former administration and lovers of the status quo would have you believe) but is instead strengthening it. Pride because the letter spells out how desperately the Europeans and the rest of the world want us to get our act together because they know we will kick ass.
America's support will be an essential part of any successful global effort. Innovation and new technologies will certainly be a part of the solution and America has some of the best universities and best researchers in the world. I am convinced that many of the new ideas that will move us away from our carbon addiction will come from America. What is more, your country has the proven ability to translate research into results.
To take it over the top and play on our patriotic heartstrings, he concludes the letter with a call to action from a former US President,
Against the background of the Cold War, President John F. Kennedy announced a great change when he launched the Apollo Programme. He noted that "These are extraordinary times and we face an extraordinary challenge". He went on to conclude that "Now it is time for a great new American enterprise - time for this nation to take a clearly leading role [in space achievement], which in many ways may hold the key to our future on earth… I believe we possess all the resources and talents necessary. But the facts of the matter are that we have never made the national decisions or marshalled the national resources required for such leadership." President Kennedy's conclusions could be applied almost word for word to today's "extraordinary challenge" of the war against climate change. The biggest difference being that the future of our planet did not depend on man setting foot on the moon. I wish America every success as it faces up to this challenge.
If this type of call to action can't get you excited to change the world then I don't know what can.  A little leadership and some good old fashioned American ingenuity, entrepreneurialism and elbow grease and we will lead the world out of this mess - environmentally and economically.

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